For high-performers who look fine on LinkedIn and feel like hell on Sunday night. We work on the stuff your therapist isn't trained for and your boss doesn't want to hear about: identity, narrative, ambition without self-erasure. Six weeks. 1:1. No frameworks pretending to be feelings.

Belief is formed before the click on Google, Reddit, social, affiliate sites, and AI answer engines like ChatGPT and Claude. Most brands have no idea what's being said about them across those surfaces, let alone how to shape it. I help companies find the gap, then build the content, proof, and measurement systems to change the answer.

I'm writing Abracadabra — a memoir about collapse, confession, and reconstruction, and the strange grace of finding clarity through the most unlikely mirror. It's a book about how AI changes the way we think, and how it helped me climb out of burnout, grief, and the dead millennial dream.